Zero-Click, Infinite Impact: Why Reddit’s Beating Your PR Pitches to Page One
Redvisible’s Ewen Finser on making Reddit your PR advantage in the age of zero-click search.
One of the main reasons we started this newsletter was to help bridge the gap that still exists between PR and the ever evolving affiliate world. We are all used to adapting to shifting clients needs & the media landscape, but news that originates in the affiliate world can sometimes not translate over to the PR side - but this sh*t is essential. Being productive > reacting = a value that can’t be tracked; it’s felt.
Zero-Click Search Is Changing How People Find You — Here’s How
We’ve all seen the search landscape completely flip. Zero-click search is predicted to exceed 70% by the end of 2025. This means people get answers right on Google without clicking on any website. Things like AI summaries, quick answer boxes, and Reddit threads show up in search, so people often don’t even need to leave the page; 75% of sites sourced in LLM are affiliate sites - bonkers & also…the world we live in! This makes sites like Reddit especially popular because people trust real conversations and advice from other users.
Why it matters: If people get answers straight from Google, your audience may never click through to read coverage. BUT, this should feel empowering not frightening with media hits being a HUGE source of content that feeds AI overviews and LLM.
According to a Muck Rack analysis of over 1 million links cited by AI platforms like ChatGPT, Claude, and Gemini, more than 95% of those links come from non‑paid sources, and of those: 85% are from earned media (that is, organic news, articles, blogs—not ads or sponsored content). AKA: PR IS CRITICAL TODAY.
What to do: Optimize for where the conversation happens—on the search results page. Pitch for quotes in featured snippets& get experts into Reddit discussions.
What the Reddit
Mass media may still be fighting for page one, but Reddit’s already there—dominating search results, feeding AI, and quietly shaping consumer decisions.
To understand why, and more importantly how to win there, we sat down with Ewen Finser, founder of Reddvisible and a guy who:
Quit corporate America at 25 after turning a “beer money” blog into a full-time income
Built, scaled, and sold niche sites that pulled in nearly 10 million monthly pageviews
Now helps brands survive the Reddit gauntlet without getting banned or buried
In our full interview, Ewen shares:
Why Reddit is the “most difficult and most critical” marketing platform right now
The exact steps he’d take if launching a new brand on Reddit tomorrow
How publicists can seed narratives that actually catch fire with real people
The #1 mistake that will tank your Reddit efforts instantly
Free readers get the what—paid subscribers get the how.
You know what to do ; )
