Finding Partners That Actually Move the Needle
"One does not simply send just one email" - EVERY SINGLE ONE OF US
I want to start this newsletter by bragging on my favorite gal, Sarah. The woman is…(resisting the urge to pull open my phone and find synonyms on word hippo) - a beautiful anomaly; an educator; and a caretaker in every single definition of the word.

Surround yourself with people like 👆this gal.
Okay…now that I’ve made her blush, some business:
In case you missed it last week or aren’t a paid subscriber (yet!)… We launched a Slack channel for our paid community. Link below the paywall to join. And in case you’d like some unsolicited feedback on what you’re missing behind the paywall 📣:
I’ve been a subscriber for a little while and your newsletters are such a must-read for me. I always drop what I’m doing when they hit my inbox! - Sneha Williams
On to industry stuff…
There is a yearning to feel special as a publicist - you know what I’m talking about…when the editor who is a celeb in your eyes FINALLY responds to your pitch to test your client’s product and you low-key feel like besties all of a sudden? That is a special feeling. It validates! You feel seen & heard, and gosh darn it’s the pat on the back 5 months too late that you effing needed.

