WTF is happening with coupon publishers...

And, more importantly – is it long overdue?

Okay, let’s get into it. What actually happened last week?

If you work in affiliate marketing, you’ve probably been a part of at least one conversation this week that included a WTF. And if you’re not managing brands and solely focused on Performance PR, you’re probably very confused at what I’m even talking about. But this impacts you (in a good way!) too, so stick with me, and let’s go back in time.