TM+ Publishers - Paid Search Affiliates Explained
The affiliate model behind brand-name keyword bidding and what PR teams should know before they overreact.
Let’s talk about the affiliate partner type that lurks in the shadows of your client’s program quietly generating activity, occasionally causing chaos, and almost never being understood by the PR side of the aisle.
TM+ publishers.
If you just said “TM… what?” you’re not alone. This is one of the most misunderstood and underexplained partner types in affiliate marketing. And if you’re managing an affiliate program for a commerce brand (or even just pitching in the commerce space), you need to understand how these publishers operate, what they’re doing with your client’s brand name, and why ignoring them can cost you real money and real trust.
