The Low-Hanging Fruit You’re Ignoring: Your Client’s Influencer Roster Is Your Secret Affiliate Weapon
Why influencers are your easiest affiliates — and why most teams overlook them.
How many times have you onboarded a client only to realize later they forgot to tell you something important?
Or worse a longstanding client:
moved a launch date back/up you’ve been asking about for ages.
participated in Prime Day after they said it wouldn’t.
Discounted a product they said would “never be discounted”
It magically shows up 25% off while you’re pulling a link for a new pitch...
It happens more than we care to admit, and it almost always comes back to the same thing: no one is sharing information across teams.
So this week’s Substack is focused on the one area where that lack of communication shows up the most.
