Kris and Sarah

How to find affiliate managers

Because the right partnership can turn a product mention into serious revenue for your brands.

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Kris and Sarah
Sep 17, 2025
∙ Paid

As a publicist, getting featured in top tier outlets is your bread and butter. But when journalists have 1,000 emails in their inbox every day, it’s getting harder and harder to break through and ensure they open your pitch.

This is where relationships come into play. Being sure your name is one media know and trust when it pops into their inbox is key. They know when they open your pitch, it’s going to have all of the essentials to help make their job easier.

But, what if we told you that alongside the edit team and freelancers, your media list is missing a critical player in the commerce game?

The Affiliate Manager.

If you're not connecting with the affiliate managers you're missing out on partnerships on highly coveted editorial coverage. The problem? These affiliate managers aren't always easy to find. They're not the editors you pitch to, and they're rarely listed in standard media databases.

So we’re breaking down some of our top tips on how to find them and what they actually want.

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