How to Pitch Affiliate Services to Your Clients
The language, strategy, and proof points that make clients say yes!
Joni Sweet & Amanda Lauren hosted a GG Pitching Workshop last week that gave PRs tips & tricks on how to pitch and land coverage for your clients during the chaotic holiday season. They both shared “chefs kiss” 🤌💋information and opinions based on the publishers that they write for and personal preference, but one thing each of them touched on was making sure your brand was AFFILIATE READY!
Sure, we try to stay away from using absolute terms like “always” “never” “everyone” because there are exceptions. But I think it’s pretty dang safe to say that MOST if not nearly the majority of publishers require that a brand is either on an affiliate platform offering a CPA or have paid spend allocated in their marketing budget to put towards flat fee packages (we have a newsletter coming out about paid budget in the next couple of weeks! 👀)
It might make you sweaty to think about telling a client or a potential client that it’s basically a non negotiable at this point & a top priority for October! Here’s the thing: it’s not just about checking a box to make editors happy—it’s about showing your clients that affiliate is no longer optional if they want meaningful press and revenue. As PR pros, it’s our job to frame affiliate not as a burden, but as an opportunity: a door-opener to top-tier coverage, a new revenue stream, and a way to stretch their marketing dollars further.
Here’s How To Pitch Affiliate Services Without Triggering Client Panic
😳 This is exactly what holds us back from bringing up something a little… unsettling on a client call—the fear of losing our client…
