Tech partners you need to know!

Diversification isn’t just about publishers...

There may be nothing quite as cringe as taking over an affiliate program & during the auditing phase you realize that the brand has over indexed coupon/loyalty partners.

Kris just sent her 5 year old to kindergarten - so here’s how she’d break it down for her!

If you only make friends with one type of kid on the playground, what happens when those kids don’t want to play tag anymore? You’re stuck. That’s what happens when brands rely too much on just one or two kinds of partner categories. The internet is always changing—rules get switched, prices go up, and people’s attention moves somewhere else. If all your eggs are in one basket, you don’t have a backup plan.

We’ve all seen this shift with the SERP changes as of late, deprioritizing many mass media publishers who used to hold page one rank and now are no longer there in favor of forums, small blogs and niche outlets.

That’s why it’s better to have lots of different friends, or in this case, different kinds of partners. When one group gets quiet, another can keep the game going. This way, brands don’t get caught off guard, and they have more chances to meet new shoppers in new ways.