Commerce Editors Aren’t Salespeople

If you’re pitching them like they are, you’re doing it wrong.

“We connected with the affiliate manager over at XYZ publication and pushed over a CPA increase. About how long do you think it will be until we get coverage?”

This is a line I hate hearing on consulting calls with publicists and agencies. I’ve also been on the opposite side of the client call when they say essentially the same thing.

So let’s level set e…