Retail Attribution Is the Elephant on every PR Call

Impact’s New Seller Tool Might Change All That...

Mar 11 • Kris and Sarah

1

Commerce Editors Aren’t Salespeople

If you’re pitching them like they are, you’re doing it wrong.

Mar 4 • Kris and Sarah

February 2026

Cashback Partners

Incentives Don’t Kill Margin. Poor Structure Does.

Feb 25 • Kris and Sarah

TM+ Publishers - Paid Search Affiliates Explained

The affiliate model behind brand-name keyword bidding and what PR teams should know before they overreact.

Feb 18 • Kris and Sarah

2

2

How to Approach Unfamiliar Affiliate Partner Models

Unfamiliar affiliate models aren’t a red flag, they’re a prompt to ask better questions.

Feb 11 • Kris and Sarah

1

AEO Tools You Know About

AI search is rewriting visibility rules, and PR now determines who shows up when the answer is generated.

Feb 4 • Kris and Sarah

2

1

January 2026

The Copy-Paste Fallacy

Just because a strategy or partner worked well for another brand, doesn't mean it will for the next.

Jan 28 • Kris and Sarah

3

WTF is happening with coupon publishers...

And, more importantly – is it long overdue?

Jan 21 • Kris and Sarah

4

6

Part 2: Hidden Affiliate Marketing Fees

What It Actually Costs to Run an AWIN Affiliate Program — Monthly & Annual Planning

Jan 14 • Kris and Sarah

5

1

Turning Affiliate Data into a 2026 PR roadmap

The top reports to audit 2025 performance, uncover what moved the needle, and a prompt to help you pitch strategically in 2026.

Jan 7 • Kris and Sarah

2

1

December 2025

Love & Leverage

Gifting platforms to add into your affiliate program in 2026

Dec 30, 2025 • Kris and Sarah

2

Your Most Loved Content of 2025

plus the lessons we learned that we are (and def are NOT) taking with us 🩷

Dec 23, 2025 • Kris and Sarah