Kris and Sarah
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What Happens to Affiliate When Nobody Clicks?
Consumers don't need to click to be influenced anymore. So why are we still using clicks to decide who gets paid?
Sep 2
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Kris and Sarah
5
August 2026
The biggest editorial change we never saw coming
Your Publisher Doesn’t Want to Link to You Anymore - They’d rather sell your client’s product themselves.
Aug 26
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Kris and Sarah
6
4
Your Client’s Best Creator Already Works There
The one kind of content your client cannot outsource.
Aug 19
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Kris and Sarah
5
1
2
Picking Partners NOT Based on Revenue
Sometimes working with someone is more about the vibes 🫂
Aug 12
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Kris and Sarah
5
4
Impact Is Making Affiliate Less Intimidating for PR Teams
Access the insights without digging through layers of reporting.
Aug 5
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Kris and Sarah
4
2
July 2026
Can You Run Your Affiliate Program Yourself?
Brand teams may think affiliate is an easy lift, until they're the one answering 200 publisher emails.
Jul 29
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Kris and Sarah
2
One Year Later: Everything’s Still Connected
One year ago, we published the first edition of the AfP substack.
Jul 21
2
Paid Spend & CPA are just 2 columns in a media budget.
How do your brands divvy up the spend buckets?
Jul 15
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Kris and Sarah
2
Are Newsletter Sponsorships Finally Getting Their Performance Era?
How Wellput is helping brands test newsletters with less guesswork.
Jul 8
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Kris and Sarah
1
1
Paid Integrations, Loyalty Partners, and What Publicists Need to Know
When partnerships aren't just CPA
Jul 1
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Kris and Sarah
2
June 2026
A Creator Program Isn't a Spreadsheet. It's a Relationship Strategy.
Retention starts when creators stop feeling like a line item.
Jun 24
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Kris and Sarah
5
Why Earned Media Matters in ChatGPT, Claude, Gemini, and Perplexity
Profound’s Nick Lafferty explains what AI search is actually citing, why earned media matters more than most marketers realize, and why PR teams need to…
Jun 17
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Kris and Sarah
6
2
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